Has luxury always existed? A brief history of luxury, from antiquity to the present day
The word luxury often brings to mind grand French fashion houses, Swiss watches, legendary hotels,…
Notes on Luxe
An independent journal of luxury and visual culture
What makes a brand truly a luxury brand?
Every so often, a new brand emerges with high prices, a carefully crafted visual identity,…
The rise of aristo-influencers: why heritage has become the new social capital of luxury
There was a time when aspirational luxury seemed to be summed up in an endless…
What is luxury, really? Much more than a high price.
Luxury is simultaneously a cultural concept, an economic category, and a global industry with its…
Why emotional connection has become the greatest asset of luxury
A reflection on the evolution of contemporary luxury, inspired by the report The State of…
The architect of the contemporary gaze: The lasting impact of Fabien Baron
There are those who follow trends, those who create them, and then there’s Fabien Baron:…
Why We’re All Dreaming of a Euro Summer?
For years, summer marketing revolved around the idea of escape. Exotic islands, infinity pools, all-inclusive…
Miracula Infinita: The Rebranding of Death
Some projects are born from a brief, others from a question. This one was born…
How the Clean Girl Aesthetic Redefined Contemporary Beauty
Based on refined minimalism, healthy-looking skin, understated style, and apparent natural serenity, the clean beauty…
Trackside Comand Center
Brand identity development for a premium motorsport tracking app
Untitled: Astronomical Overlay Series
About this project: Experimental fashion images overlaid with public domain astronomical photographs from the Hubble…
Sereia
More info at sereia.es Let’s talk about how thoughtful branding can elevate your business. Get…