Luxury at Play: How Games Became Objects of Desire
On a recent visit to the museum at Turku Castle in Finland, a display of…
Notes on Luxe
An independent journal of luxury and visual culture
Craftsmanship in Luxury: The Soul Behind the Surface
Long before an object carries a logo, a price tag, or a place on a…
Has luxury always existed? A brief history of luxury, from antiquity to the present day
The word luxury often brings to mind grand French fashion houses, Swiss watches, legendary hotels,…
What makes a brand truly a luxury brand?
Every so often, a new brand emerges with high prices, a carefully crafted visual identity,…
The rise of aristo-influencers: why heritage has become the new social capital of luxury
There was a time when aspirational luxury seemed to be summed up in an endless…
What Is Luxury? Meaning, Value and the Power of Desire
Beyond the price tag: deconstructing the anatomy of contemporary luxury
Why emotional connection has become the greatest asset of luxury
A reflection on the evolution of contemporary luxury, inspired by the report The State of…
The architect of the contemporary gaze: The lasting impact of Fabien Baron
There are those who follow trends, those who create them, and then there’s Fabien Baron:…
Why We’re All Dreaming of a Euro Summer?
For years, summer marketing revolved around the idea of escape. Exotic islands, infinity pools, all-inclusive…
Miracula Infinita: The Rebranding of Death
Some projects are born from a brief, others from a question. This one was born…
How the Clean Girl Aesthetic Redefined Contemporary Beauty
Based on refined minimalism, healthy-looking skin, understated style, and apparent natural serenity, the clean beauty…
Trackside Comand Center
Brand identity development for a premium motorsport tracking app