A creative design atelier combining aesthetic excellence with strategic precision, transforming brand stories into visual narratives.
Lucy Amaral
Creative Director & Designer
Graphic designer and art director specialising in branding for luxury, fashion, lifestyle, hospitality and cultural brands. My work combines strategic thinking with an editorial sensibility, creating visual identities that are elegant, contemporary and built to endure.
With more than fifteen years of experience and an international career, I collaborate with a select number of clients each year to develop brands with clear creative direction, a cohesive visual narrative and distinctive positioning. Alongside the studio’s projects, I research and write about design, aesthetics and cultural trends, a practice that enriches every creative process and keeps my work in constant evolution.
Has luxury always existed? A brief history of luxury, from antiquity to the present day
The word luxury often brings to mind grand French fashion houses, Swiss watches, legendary hotels,…
What makes a brand truly a luxury brand?
Every so often, a new brand emerges with high prices, a carefully crafted visual identity,…
The rise of aristo-influencers: why heritage has become the new social capital of luxury
There was a time when aspirational luxury seemed to be summed up in an endless…