What makes a brand truly a luxury brand?
Every so often, a new brand emerges with high prices, a carefully crafted visual identity,…
Category Industry Dynamics
What is luxury, really? Much more than a high price.
Luxury is simultaneously a cultural concept, an economic category, and a global industry with its…
Why emotional connection has become the greatest asset of luxury
A reflection on the evolution of contemporary luxury, inspired by the report The State of…