Based on refined minimalism, healthy-looking skin, understated style, and apparent natural serenity, the clean beauty style quickly transcended social media trends to become a broader cultural language. It began as a set of beauty and fashion guidelines known as the…
Brand identity development for a premium motorsport tracking app
About this project: Experimental fashion images overlaid with public domain astronomical photographs from the Hubble Space Telescope, exploring scale, time, and human presence. Concept and design development: Lucy AmaralPhotography: Nick PliahasSpace images from the NASA/ESA Hubble Space Telescope archives.
Creative direction and web design for independent fashion and cultural publication
Editorial design and art direction for an independent lifestyle publication
Branding and graphic design for a luxury womenswear brand
Brand strategy and art direction for a fine jewelry brand
Brand strategy and visual identity for a Mediterranean restaurant