Our Location
304 North Cardinal St.
Dorchester Center, MA 02124
About
Lucy Amaral Studio is a creative practice dedicated to building thoughtful brands, visual identities, and cultural experiences for businesses in the worlds of luxury, lifestyle, fashion, hospitality, and design.
Founded over a decade ago, the studio combines strategic thinking with a strong editorial eye, creating work that is distinctive, timeless, and deeply connected to the people it is designed for.
From brand identities and campaigns to websites, publications, and creative direction, every project begins with the same belief: great design should make people feel something.
The studio works with a select number of clients and projects each year, allowing for a highly collaborative and detail-oriented approach.
The Studio
At Lucy Amaral Studio, aesthetics are never treated as decoration.
They are a language.
A way of expressing values, shaping perception, and creating meaningful connections between brands and the people they serve.
The studio specializes in identity systems, art direction, editorial design, digital experiences, and visual storytelling for brands that care deeply about culture, craftsmanship, and quality.
The goal is simple: to create work that feels relevant today and memorable years from now.
About Lucy
I’m Lucy Amaral, a Brazilian graphic designer, art director, and founder of the studio.
My career began in São Paulo, where I studied Advertising, Graphic Design, and Fashion before working with clients across branding, editorial, digital, and cultural projects.
Over the past fifteen years, I have collaborated with businesses ranging from independent entrepreneurs to established brands in fashion, beauty, lifestyle, and media.
Earlier in my career, I worked at the renowned design studio Giovanni Bianco Studio and contributed to projects for brands including Vivara and Schutz. I later founded my own studio, leading hundreds of creative projects for clients across multiple countries.
Today, my work is informed by a multidisciplinary background that spans branding, fashion, publishing, digital media, content creation, and creative entrepreneurship.
Alongside client work, I continue to develop independent creative projects, exploring the intersection of design, storytelling, culture, and contemporary aesthetics.
Education & Background
- Bachelor’s Degree in Advertising
- Degree in Graphic Design
- Fashion Studies at Escola São Paulo
- Vogue College Madrid, Diploma in Creative Direction & Digital Art
- Fluent in English, Spanish, and Portuguese
The best projects begin with curiosity, trust, and a shared ambition to create something exceptional.
If you believe we might be a good fit, I’d love to hear from you.